Top 10 music sites — on “total attention”
Based on the definition of total attention in my last post, I thought it’d be interesting to rank the top 10 music sites. To do so, I multiplied “visits” by “pages/visit” (both per compete.com). Assuming these numbers are accurate, the product is the total page views served up in a month and should give a sense of both the total amount of consumer attention commanded by a site and the visual ad “avails” on that site.
Here’s the rankings that result, and to provide a sense of relative magnitude, I’ve pegged Live365′s pages at 1.00:
- imeem (550m pages / 12x size of Live365)
- Project Playlist (378m / 8x)
- Live365 (47m / 1.00)
- Pandora (46m / 0.98 )
- Napster (30m / 0.65)
- Rhapsody (23m / 0.50)
- Last.fm (18m / 0.39)
- iLike (17m / 0.37)
- Jango (11m / 0.23)
- Qloud (6m / 0.13)
I’m still a bit surprised by this, as I’d have imagined the social networking plays in this group (Last.fm, iLike, Jango) would generate relatively more page views than the radio-focused plays (Live365, Pandora).
Note that the on-demand and primarily subscription-based services (Napster and Rhapsody, which now have an ad-based, or at least free, web offering) fall smack in the middle on this measure. As with a ranking by unique visitors, imeem and Project Playlist still come out on top, by a wide margin.
I’d love to hear others’ thoughts on these rankings, and I’m happy to send anyone who’s interested the spreadsheet I used to calculate these rankings.
Filed under: discovery, valuation, ventures | 7 Comments