That was quick (and smart): Yahoo buys MyBlogLog


I’d heard rumors previously and it now looks to be confirmed. I think this purchase is a smart move for Yahoo (particularly at only $10m) although it’s not completely clear to me how (or whether) it will be directly monetized in the near-term.

MyBlogLog certainly has demonstrated significant growth in a short period, in any event, as Fred Wilson highlighted last month. And, ignoring pure ROI considerations, I reckon MyBlogLog could prove an important player in the development of a meta-social network.

Hey, who needs Facebook anyway : )


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