Stickier music sites
If one assumes advertising (or other sorts of attention-based business models) will be the primary driver of revenues for online music services — or really any online services — then a total measure of attention is useful in establishing the value of the service.
I’ve generally presented music sites ranked by “people” (compete.com’s version of unique visitors). But really a total measure of attention should reflect:
- unique visitors
- frequency of visits (e.g. avg visits/mo)
- average “stay” per visit
I checked a few of the top music sites on the average stay measure and found some intriguing results:
I’m guessing that some of the reason Live365 ranks so highly has more to do with its user base (older, more passive) than specific site features. But it is somewhat surprising.
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